Marketing and Business Development Task Group
Purpose And Scope
PURPOSE AND SCOPE
The Marketing and Business Development Task Group (MBTG) is chartered to develop recommendations to the ASC X12 Steering Committee pertaining to ASC X12 products, sponsorships and partnerships that ensure its continued role as the recognized cross-industry forum for electronic document exchange. MBTG activities will be focused on the financial viability and cross-industry visibility of ASC X12.
All work products of the task group are subject to review and approval by the ASC X12 Steering Committee. The MBTG will:
Analyze, prioritize and recommend to the Steering Committee strategies that improve the financial position or cross-industry visibility of ASC X12.
Work with the ASC X12 secretariat and the subcommittees of ASC X12 to develop and distribute marketing communications and promotional materials approved by the ASC X12 Steering Committee.
Work with other Steering Committee Task Groups (such as the Collaboration and Outreach Task Group (COTG)), the ASC X12 secretariat, and ASC X12 subcommittees to develop outside funding opportunities as directed by the Steering Committee.
Develop revenue plans for new products and partnerships with the ASC X12 secretariat.
MARKETING & BUSINESS DEVELOPMENT TASK GROUP (MBTG)
Marketing and Business Development Task Group (MBTG)